Sometimes, the biggest hurdle a new online business has is getting customers to buy its products and growing an audience that supports its brand. But after gaining traction with those benchmarks, the next logical step that many businesses skip or overlook is creating a thriving community.

If you’re looking to transition into eCommerce, getting set up with a Shopify store is a great place to start. For both new and existing eCommerce businesses, selecting the right theme for your shopify store is important for your brand, marketing plan and customer experience.

Optimizing your eCommerce site for discoverability is not an easy feat. The truth is, there’s a lot that goes into striking ranking gold on the internet. The good news is, it’s possible to set up good web optimization, so you can rank well and be seen by search engines, and, therefore, users who are your potential customers.

The world of eCommerce is constantly changing. With the growth and innovation of technology reaching new heights each day, from AI to automation and just savvier ways of doing business all around.

Whether you’re starting a new business or you’ve been running your company for years, making business resolutions not only sets the tone, pace, and focus for the year, it allows you to regroup. You can take a step back to see what’s working, what’s not, what needs improvement, and what you’d like to do differently to give it new life.